Welcome back all! In our last post, we figured out how to determine your exact traffic source using ClickMagick, which is extremely useful so that you can narrow down your powerful source of income and scale it, while cutting down the losers who aren’t getting you results.
In this post, I want to explain to you what a tracking pixel is, how it can benefit you as an affiliate marketer, and how to set it up on ClickFunnels (click here to see my post on ClickFunnels).
So what is a tracking pixel?
Well, a pixel is a tiny itsy-bitsy 1×1 transparent point on any webpage. Whenever you input a certain tracking pixel on a page and someone goes on that page, our tracking pixel will ‘fire up’ and let us know that this page has been reached.
Why is this important?
Well because usually, the only way someone can go past a sales page or a landing page is if they provide you some information, such as name, email, etc… or actually pay. So by providing that and landing on your thank you or thank you sales page (click here to see how I created my landing page or click here to see how I made my thank you page using ClickFunnels), the pixel fires up and tells you that this person has successfully subscribed to you or bought something!
This helps us because if we know how far each of our customers goes in our funnel, we can determine what our strength(s) and weakness(es) is (are) in that funnel.
If for example, our landing page conversion rate is 100%, that means that 100% of the people who visit your page also subscribe. Amazing results!!
If the rate is 1% or lower however, then that means that only 1 out of 100 people subscribe to you or provide their information. This could mean that we need to make some adjustments to our landing page since so many people are simply leaving our page.
We can apply this pixel to see who goes through our first landing page, then decides to learn more about the product by going to the sales pages, and finally by actually purchasing the product.
So let’s get into it.
1) Log into your ClickMagick account and click on the ‘links’ tab.
2) To the right of the campaign you want to track, click on the gear icon and select ‘track conversions’.
3) Scroll down to where ClickMagick provides you with action, engagement, and sales pixels.
So now we have come to the pixels provided to us by ClickMagick.
What we have to do now is simply insert these pixels into the header (or footer if it screws up your ClickFunnels page) tracking code of your page. So if I want to track how many people subscribed on my main landing page, I will put in the ‘action pixel’ on the page following my landing page – my thank you page.
You continue the process by setting the engagement pixel and then the sales pixel on the page FOLLOWING the page of which results you want to track.
If you are an affiliate marketer, unfortunately the sales and order pages will not be under your control – so you may have to message the vendors of the products you are marketing and ask them to paste the tracking pixel provided to you by ClickMagick onto their pages.
After we input everything in, we should be able to see what percentage of visitors to your site end up buying. You should fix and perhaps test further the landing pages in whatever percentage conversion seems low – either action, engagement, or sales.
Because in our example we did not have control of the sales nor order confirmation pages, we have only insert the pixel into our landing page thank you page, looking like this:
As you can see, I was the only person who clicked on my own landing page, so that so far, 100% of the people who clicked that link signed up (I signed up to demonstrate).
That is all folks! Now you know how you can benefit from tracking pixels and how to set them up!
If you want to get a head start and start reading on our next affiliate marketing tool, check out this post where I discuss GetResponse and talk about its 4 awesome features!
If you enjoy ClickMagick and want to learn more, feel free to try them out free for 14 days under my affiliate link at:
If you like ClickFunnels and want to learn more, feel free to check them out as well for free for 14 days under my affiliate link:
Thanks for watching and see you in the next video!