What a tracking pixel is (and what it looks like): 0:45
How to setup the tracking pixel (first step): 2:08
How to setup the tracking pixel (option 1: custom conversions): 4:40
How to setup the tracking pixel (option 2: event code): 9:30
How to add a custom audience to your ad sets: 13:02
How to read the data from your conversions: 14:01
In this video, I show you what a Facebook pixel is and looks like, how to set it up, how to add it the people reaching your pixel to your audience list, and how to actually see the conversion results. Let’s start from the very beginning!
– What is a pixel? A pixel is a tiny 1 by 1 pixel image. It is created for a tracking purpose so that people can see how many times a certain action was taken – a necessary step if you want to measure your results. So if you have a landing page and thank you page for example, you would put your tracking pixel on your thank you page to measure how many people reached it – doing so will tell you how many people signed up since the only way for them to reach your thank you page would be to sign up. Same applies to any page, whether it is purchases, leads, checkout, you name it!
– First step in setting up a tracking pixel: in your Facebook ads account, head over to the ‘pixels’ option on the top left. After you click on it, you will be prompted to ‘create a pixel’. Just do so, and keep in mind you can only have one pixel per account that you cannot delete. Once you do that, you will be given an option to input a ‘pixel code’ onto any page. Make sure to tick the ‘advanced matching’ option so that it gives Facebook additional useful information it can use for optimization, such as people’s email address when they sign up. Simply copy that code, and paste it into every single one of your websites in the header section. It’s as simple as that! Once you do that, you should be done with this easy step!
– The next step (option 1 – custom conversions): after you do that, you can either create a custom conversion or an event code. The event code can be more accurate, but you can only have 20 per account at a time and cannot delete them. The custom conversions you can have up to 40, and can delete at any time. In order to setup the custom conversions, simply click on ‘create conversion’ tab on your pixel interface and select ‘track custom conversions’. You will be able to input the URL of the page you want to track, and name it whatever you want to, as well as put a conversion value on it. I would suggest leaving out any ‘www’ or ‘http’ stuff out of that equation so that you track ANYONE who goes to your page, whether they in ‘www.yourdomain.com’, or ‘http://www.yourdomain.com’… you get the idea. Make sure the page has the pixel working by going to that page, and seeing the pixel show up as ‘active’.
– Option 2 – event code: other than the custom conversion, you can simply input an event code onto your website instead. Simply click on ‘view pixel’ from the main pixel interface, copy the event code that you want to track (lead, purchase, add to cart, etc…) and paste that code in the BODY or FOOTER section of your particular webpage. You can then make sure the pixel is working by following the same process we did for the custom conversion – go back to your page and make sure the pixel is firing!
– Inputting the pixel audience in your campaigns: you are done setting up the pixels! Easy, right?! Now you may want to add the audience to your campaigns, so just go to your ad groups, and where you would input your audience, just click on ‘custom audience’, and you SHOULD have an option to put in your new custom audience from the conversion pixel interface (option 1) we have done earlier. I believe the minimum is somewhere around 100 people before you can start using them.
– Reading the conversion data: for this, you would need to head over into Ads Manager, as we discussed in our previous video, and customize your columns. You will need to scroll down to the ‘website’ section and select the pixels that you have input. This will show you the conversion number, value, and cost that was spent to generate your conversions.
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