Why set up a conversion objective campaign?: 0:12
What is an example of a page ‘I don’t control’?: 1:05
How to set a pixel on the redirect page: 2:20
Including the new conversion event in your ad sets: 8:09
What’s up all!
In this video, I show you how you can create a Facebook conversion objective campaign no matter what, ie, whether you actually own the page following your lead page or not. This is incredibly useful because if you are trying to get conversions through you landing page that goes to a sale page that you have no control over, you will NOT be able to setup this conversion objective campaign through Facebook. You must put the Facebook tracking pixel onto that page, otherwise Facebook will not be able to define what is meant by ‘conversion’ and you won’t be able to follow through with this objective. Facebook optimizes your ads and shows it to the people most likely to engage, click, convert, etc… whatever it is your goal is, so it’s more likely your audience will convert if you say your campaign objective is ‘conversion’.
If you are like me, you may have heard about this and been excited to try it out, but alas, if you don’t own the page and are a vendor, how would you possibly put the Facebook pixel onto that page? My only solution at the time was to just create a campaign with a ‘click’ objective, which wasn’t AS effective as one tailored for conversions.
To be able to get that conversion pixel properly set up, what we do is basically add the Facebook pixel to the REDIRECT PAGE that points to the page following your lead page. This way, in order for people to reach your sales page, they have to first be redirected through that redirect page first, thus triggering the pixel fire. I use ClickMagick to do this for me, but you can use any tracking software you feel comfortable with as long as they have this feature available.
The first thing we need to do is to actually grab the URL of the page we want to put the pixel on, and generate a tracking link from that. When you click on ‘advanced options’ on that tracking link, you should be able to insert the base Facebook code (or any tracking code) into the space that says ‘pixel/code’. This will basically embed the redirect page into the tracking link, so that when you give your audience that sign up the link to the page proceeding your main sign-in page, they will be first taken to the redirect page which will trigger the pixel and allow you place your conversion pixel into Facebook for the campaign objective.
You will also need to create a Facebook ‘custom audience’, as we have done in our full Facebook pixel video and enter the URL of the page for which you created your new tracking link for. This will allow you to grab this audience and then place it into the campaign ad set for which you want to optimize for conversions. You do need to make sure the pixel is active and firing first however, so just go through the process of signing in through your landing page and going to that sales page to ensure that the process is working properly and the pixel is firing.
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Thanks for watching, and I’ll see you in the next video!