Short answer…: 0:08
Split testing overview: 0:34
Rotators overview: 1:52
What’s up guys and gals?!
In this video, I briefly go over the difference between split testing and rotators. In short, split testing is used if you are BUYING clicks or have organic traffic flowing through and you want to see the effect of certain changes within your website on your results. Rotators are used if you are SELLING clicks, like if you are a solo ad provider, and have a list of contacts to whom you distribute clicks to a website. Let me go into a little more detail:
– Split testing: also referred to as A/B testing, this is the feature that you absolutely must use if you are a marketer. This allows you to test competing website designs to see which one is better so that you can improve your conversion rate. I go into more detail into that in one of my previous videos.
You are given minimal customization options for your clicks, because the focus is on conversions, cost per click, etc… as opposed to how many clicks you are getting. When doing split testing, you really just input the other URL into the ‘split testing’ spot, put in the percentage you want to share between the two URL’s, and click on ‘save’. You can actually get an email stating which version of the split test performed better than the other by a big enough margin and thus which one you should keep and which one you should delete.
Split testing is how you determine what works for you and what doesn’t. It tracks the actions/engagements/sales through the pixels and allows you to optimize your campaigns.
– Rotators: notice how on the rotator screen, you don’t see tabs for actions, engagements, and sales. That’s because the goal of rotators is to rotate CLICKS, NOT provide you with sales. You get sales by selling your clicks that you have from your contact list, but you do not get paid from the clicks converting (unless you have some agreement between yourself and the buyer of your clicks).
With rotators, you can customize your exact in very minutiae detail. For example, you can specify the percentage of tier 1 clicks you want (English-speaking countries clicks), minimum number of mobile device clicks, maximum amount of clicks, etc… You don’t want to give your buyers ALL of your clients, so you need to put the ‘maximum clicks’ in the designated slot. You can also segment clicks based on geographic location and either exclude or include clicks from a certain geographic area. Note how none of these options are available in split testing. That’s because the goal here is to get as many clicks as possible, so why would you limit yourself with the maximum number of clicks? And in regards to the country segmentation in split testing, that is something you can control yourself from the traffic source from which you are buying the clicks.
So that’s about it! Once again, rotators are for you if you are SELLING your clicks to buyers and want to limit, customize, and track the number of clicks sold, and split testing is for you if you are marketing and promoting your product(s) through your website and want to see how well each different website design is doing against another!
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Thanks for watching, and I’ll see you in the next video!