ClickMagick: How to Properly Track Bing Ads (Using Tracking Template)

Where is the Bing tracking template?: 0:45

How will this benefit me?: 1:42

Bing/Google keyword tokens: 2:24

Link to the ClickMagick token page: https://www.clickmagick.com/tracking/tutorials/ppc-keywords/

Alternatively, you can type in ‘How To Track Pay-Per-Click Keywords’ in the ClickMagick FAQ.

Hey all!

In this video, I show you how to use the tracking template in Bing Ads. This is a space where you can insert your tracking link with some additional sub-ID’s so that you can track your clicks on ClickMagick!

Why do you need to use the tracking template, you ask? 2 reasons.

1) Your clicks may not show up on ClickMagick if you use Bing Ads and do not use the tracking template. If you input your tracking link into the destination URL, your clicks may not show up on ClickMagick. If you have numerous traffic sources and want to track everything under one platform, ClickMagick is the way to go. But in order to track your Bing Ads clicks, you must input the tracking template properly.

2) You can enter additional ‘tokens’ to the end of your tracking link in the tracking template field to provide more information about the clicks, where they are coming from, what device was used, etc… Kind of like what we did by adding additional sub-ID’s at the end of our links to determine our exact traffic source that you can see in this post here.

For example, by writing down the token {keyword} in those same squiggly brackets after your tracking link in the tracking template, your ClickMagick will show you exactly what keywords triggered the click! This is especially useful if you have the action, engagement, and sales pixels inserted, and want to see which keyword corresponded to your highest sales. This way, you can remove the under-performing keywords and increase the budget for your highest-performing keywords!

As opposed to Google AdWords, you can also add the token {querystring} and that will tell you exactly what the user actually typed in the Bing search bar to trigger your ad and then have it clicked. Again an incredibly useful tool if you are using anything but exact match type for your keywords since it will tell you what caused the click and will allow you to fine-tune your keywords by adding negative keywords that don’t yield clicks and adjusting current keywords to make them more specific to what the users are looking for.

If you want to add the instant scroll when the user opens you URL, you would need to insert the ‘#sectionxxx’ at the end of your TRACKING link. Here is a video I made earlier about to get users to immediately scroll to a section of your page if you only have one page.

That’s it!

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Thanks for watching, and I’ll see you in the next video!

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