Where and how to input the Facebook pixel: 0:26
How to track the data from your Facebook Ads Manager: 1:26
In this short video, I show you how to install the Facebook pixel to your Teespring account and then track the data inside of your Facebook Ads Manager.
The process is very simple – you just take your pixel ID after creating a Facebook pixel (you can learn more about that in this post) and insert it in the ‘headings -> conversions’ section of your Teespring account.
Click on ‘update’ and that’s it for the Teespring portion!
Now in order to actually read that data from your Facebook account, you would have to go into your Ads Manager and customize columns so that you can see the ‘content view’, ‘initiate checkout’, and ‘purchases’.
This will basically then allow you to see how many people visited your page, how many people added your item to cart, and how many actually bought. The most important statistic is of course the ‘purchase’ one. If you get a ton of views and people adding to cart, that’s completely irrelevant if you have 0 sales! In this case, make sure the offer that appears on your ad is consistent with what people see when they actually land on your page and add to cart…
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Thanks for watching, and I’ll see you in the next video!