In the previous post, I showed you how to create a contact form on ClickFunnels so you can get comments/feedback from visitors to your site.
This is great when combined with Zapier (as I showed you in this post) so that you could actually receive emails when someone fills in the form.
In this video, I show you the main core difference between Google AdWords and Facebook Ads and when you should use each one for to sell your products.
Before I start though, I want to stress 2 points:
1. This video represents my opinion only based on my experience with both Google and Facebook ads and some marketing knowledge.
2. This isn’t a black and white rule video to help you know that you should use Facebook ads ONLY for these products or Google ads ONLY for those products. There is a big grey area in between and you can have a lot of success with any product with both Facebook and Google ads. But I do try to give you a rule of thumb in this video to help simplify the process and help you determine roughly what types of products you will have most success with with each online marketing service.
Now that that’s out of the way, let’s jump straight in!
The first question we need to ask ourselves is: what is the core difference between Facebook and Google ads?
Well, in the video, I show you that Facebook ads JUMP at you whether you are looking for those ads or not. Those ads could be related to your interests, or they could be completely off from what you are interested in, but either way, they are in front of your face whether you want to see them or not (unless you hide the ad AFTER seeing it).
On the contrary, Google ads ONLY show up when the user SEARCHES for something. They will never just randomly show up without the user first typing in a keyword.
So then, we have determined that Google ads show up when people search for that particular item, and Facebook ads always show up regardless of what people are looking for. The question now is – what type of products would be best suited for these types of ads?
To answer that question, I refer back to the PowerPoint line chart I made a few months ago in my video “Great Leads: The Six Easiest Ways to Start Any Sales Message” by Michael Masterson and John Ford. You can go straight to this video by clicking here: https://www.youtube.com/watch?v=HYZP-oJnrEw&t=13s&list=PLS46f4aLJ2hNN8uVwfijuBZG8zJ4RLhOK&index=3
Basically, the authors talk about a spectrum of buyers, ranging from people that are completely unaware that there even IS a problem, to those people that know everything about their problem, their solution, and the exact product that can help them overcome it.
So here is my question to you – would people who have NO IDEA that they even have a problem search that problem up in Google?
Absolutely not! If they have NO IDEA that there is even an issue, they wouldn’t bother looking it up on any search engines! In a case like this, you would be better off putting the ad directly in front of people’s faces, AKA using Facebook ads, because otherwise, there is simply no way your clients will hear about the product!
This would include products that are totally new on the market and tackle a new problem that people didn’t know could be solved. You could also include products that people want to buy only after seeing it and appreciating the uniqueness/beauty of it, something they wouldn’t normally look for, such as a Teespring shirt you would create. Because it’s so unique and different, people wouldn’t search up that T-shirt design yet because it’s not available. So you would need to put that shirt in front of people’s faces in order to get them to buy.
On the other end of the spectrum, we have products that people know all too well, like Kellogg’s Frosted Flakes with the Tony the Tiger brand. Putting such an ad directly in front of people’s faces on Facebook may actually piss them off, just because that product is already very well marketed everywhere else. However, you can very easily target these people with Google AdWords/Bing Ads/Yahoo ads, since it will get a lot of search traffic (since it’s well known) and you will be targeting people that are actively LOOKING for this product and are willing to buy.
There you have it! The answer to the big question.
To sum it up, I would recommend promoting newer products on Facebook and well-known products on Google, but again, there is no reason why you shouldn’t try both.
You can market to any type of customer, but just make sure that you change the wording of your ads to suit that particular client type.
For example you cannot make an ad talking about how great Kellogg’s cereal is to people who don’t even know that their hunger is a problem – for these people, you may want to start off by asking the customer whether they are hungry, and whether they want to get rid of it. Same goes the other way too – for people that are fully aware of the product you are selling, don’t start off slow and ask them whether they have the problem – jump straight into the action, promote your product they know so well of, and give them the price.
In other words, any market segment is targeteable with the right wording, but I would start off by placing newer products on Facebook, and well-established brands on Google.
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Thanks for watching, and I’ll see you in the next video!