In the previous post, I showed you what the AdWords keyword insertion function was and how to use it.
In fact, I have an entire playlist of Google AdWords tutorial videos that you can access here if you are interested.
In this video, I want to show you what the countdown function is and how you can use it to your advantage.
As online marketers, you most likely know about the importance of exclusivity for the objects you are selling, whether it be in number of stock left, or amount of time remaining until the promotion is over.
Well with the countdown function, you can actually make the amount of time left until your promotion expires automatically adjust based on the time left. So if your promotion ends in 3 days, your ad will say ‘3 days’ [left], and if it ends in 48 minutes, your ad will say ’48 mins’ [left]. This is a really useful tool that saves you so much time and produces higher clickthrough rates and possibly conversions since you don’t have to manually change your ad every day… then every hour… and then every minute – Google will automatically do it for you.
The best part is that you don’t need to know any coding or programming to do this either. All you have to do is input the left squiggly bracket anywhere where you want the countdown function to show, and select the ‘countdown’ option from the dropdown.
Here you will have the options to select your promotion end date, countdown start date, what time zone you want the promotion to end in, and what language the countdown should be written in.
This is all pretty straightforward and you can simply fill in the blanks to the easy questions presented.
One thing I would recommend though not placing the countdown start time too many days before you actually want it to start. So if your promotion ends in 3 days and you want the countdown to start right now, I would advise against making the countdown start 5 days, or 10 days, or 20 days before countdown end date because your ad may get disapproved. Even though you may be thinking “hey, what’s it matter, 20 days ago includes today and I’d rather be safe”, that idea may actually backfire and your ad won’t show due to the disapproval.
Another thing some of you may be asking (like I was) is what happens if your ad is live and showing with the countdown function, but you didn’t select the countdown to start yet?
Well, if the countdown is in the description and you didn’t start your countdown yet, your description simply won’t show. If your countdown is in headline 1 or 2 though, then only the countdown function element will not show, which may make your ad not make sense at all. So if your headline reads ‘Only [COUNTDOWN FUNCTION] are Left’, then your ad will read ‘Only are Left’ without the countdown, which makes your headline make no sense.
So you would either need to make a headline in a way that makes sense with and without the function, or simply not start your ad until the countdown is ready to start as well.
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Thanks for watching, and I’ll see you in the next video!