In this video, I share with you my thoughts on what you should make your website/YouTube channel about, as a continuation of our discussion last week on how you should start building a brand for yourself NOW.
Essentially, there are two things you can make your website/channel on.
1. A ‘diary’ site where you go from ‘zero to hero’ as you either learn something new, experience something new, etc…
Maybe you decided to start learning piano and want to be an expert in 2 years? Make a content site documenting your progress!!
Same with online marketing, you can document your journey from noob to expert as you learn new content.
Or maybe you decided to take a year off to travel – start a blog on all the countries you will visit and what your experience is with them! Really easy to do but it builds your brand and people LOVE this stuff!
2. If not creating this ‘diary’ site, you can create a site for something that you absolutely LOVE – assuming it’s something legal of course.
Remember, your brand is here to STAY for decades to come – so you cannot afford to invest in a site that you don’t care about – it MUST be something you completely love and would ‘do anyway’ on a daily basis.
Some of you may be thinking that if your hobbies include playing video games or watching TV, there is really nothing you are good at and can make a site on.
Well you’re totally wrong!
There are so many websites and channels out there that THRIVE on playing games and/or watching movies, or whatever else it is you love to do, be it sports, eating, etc…
You can literally type any hobby you have into Google and find that there are likely tons of blogs on it already – probably the most passionate ones being at the top.
So start now! Build a blog on something you love and get started right away.
You don’t need to make it beautiful and perfect and place ads and all that at the start – start off just by slowly putting in a little bit of content every day and it will add up over time.
Believe me, if you hate the content you are writing, you will not last long, so make sure it’s something you are really passionate about.
As mentioned, you don’t need to start placing ads and monetizing it right away.
Just build up your traffic and your audience first, as that’s the hard part.
The ads you can always add later on at any time.
So you can make a review site if you like doing ‘a lot of something’ or you can just make a site dedicated to the one thing you really like – either way works and can be incredibly successful and profitable.
And if you need help with a specific issue and want me to personally take a look at your setup, I can help! Check out the ‘My Services’ section of my blog: https://amarketingessentials.com/my-services/
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Also be sure to check out my YouTube channel at https://www.youtube.com/onlinemarketingessentials