What are Negative Keywords and How to Use Them (Using Google AdWords)

In this video, I wanted to share with you what negative keywords are, why you would want to use them, and how to set them up inside of any of your advertising platforms, in this case using Google AdWords. Continue Reading →

Google AdWords: How to Create an Experiment Campaign

In this video, I show you how to create an experiment campaign in Google AdWords. This is basically a ‘split testing’ feature that allows you to split test different campaign settings and then make corresponding changes to your campaign as you see fit based on the results. Continue Reading →