Home Affiliate Marketing Tools ClickMagick: How to Use ClickMagick Campaigns With Microsoft (Bing) Ads

ClickMagick: How to Use ClickMagick Campaigns With Microsoft (Bing) Ads

by Ivan

Hey all! In this video, I show you how to use your newly-created ClickMagick Campaigns with Microsoft Ads. If you still haven’t created your campaigns in ClickMagick, I strongly suggest you check out that previous video first: https://www.youtube.com/watch?v=O5A56mkHDd4

That way, you will know how to actually create the ClickMagick Campaigns before promoting it on Microsoft Ads.

If you do know how to create these campaigns and are ready to get started, then follow along with me in this video and let’s get started!

(1) Before we start pasting any links inside of Microsoft Ads, we need to turn auto-tagging on in 2 places.

a) the first place you need to turn auto-tagging on is by going to Shared Library on the left-hand side of your Microsoft Ads interace and selecting “View URL Options”.

Here, you just checkmark the “Auto-tagging of Click ID” and you’re done!

b) the second place you need to turn auto-tagging on is by clicking on your profile in the top-right corner of your account and selecting “Settings”.

You then click on “Account Settings” on the left-hand side (if you have a Manager account, select the right account from the top first), click the little pencil icon next to your account, and make sure there is a checkmark next to “Auto-tagging”.

That’s it for the preparation and auto-tagging turning on part!

(2) Assuming you already created your ClickMagick Campaigns link, take just the part of the finished URL which comes after the “?” in your completed link and paste it in the tracking template field of Microsoft Ads.

Now you might be asking where that is, and there are really 3 places where you can paste this link.

They are:

a) tracking template at the account-level. Go back to where we turned auto-tagging on in the “Shared Library” tab on the left-hand side.

Click on “View URL Options” again and add the URL in the tracking template.

b) you can add the tracking template at the campaign level.

Simply select the campaign you want to add the template to, click on the “Settings” tab and add the URL in the tracking template.

c) you can add the tracking template at the ad level.

If you have different tokens and parameters you want to track for every single ad/ad group, then this is probably where you would want to add these parameters/tokens that you copied from your ClickMagick Campaigns link.

Just edit any ad and enter the link into the tracking template.

That being said, when you add the string of tokens and parameters at the campaign and ad level, you can “test” the URL to determine if everything is in place and works.

(3) That’s where we arrive at the last part.

After you enter the tracking template link, just make sure you add {lpurl}? just before whatever you pasted.

This stands for “landing page URL” and is basically just the short-hand version of your entire URL.

Once you do that and are satisfied with the link you added, make sure to hit “Test”.

This will tell you whether the URL is found and you added all the tokens correctly.

If it says “Landing Page Found”, you are in good shape, but just hover over the full URL to make sure that the tokens you added are correct.

If there is a blank space after any given token that you added, that means you did everything correctly and they will be pre-populated as clicks come in.

For example if you added {keyword} and it shows {keyword}: when you hover over your URL, then that’s right – the {keyword} will be replaced with the actual keyword that triggered when the user clicked on your ad.

The same applies to other tokens, like {querystring} (moreso for Microsoft Ads} or {network}.

Sometimes with Microsoft Ads it can say “page not found”.

If that’s the case, just make sure the URL is entered exactly as it appears – including adding the “s” to the “http”.

That’s it!

If you want to try out ClickMagick or learn more, feel free to check out my *exclusive* free 30-day trial with my link:

If you want to try out Unbounce yourself for free for 14 days and then get 20% off for the next 3 months after the 1-month free trial, sign up using my link:


And if you need help with a specific issue and want me to personally take a look at your setup, I can help! Check out the ‘My Services’ section of my blog: https://amarketingessentials.com/my-services/

ClickMagick playlist: https://www.youtube.com/watch?v=eZEkCaZSIJA&list=PLS46f4aLJ2hMFW0iuLowIfpQ0H-Tf4ion

Microsoft Ads tracking tokens article: https://help.ads.microsoft.com/#apex/3/en/56799/2

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Also be sure to check out my YouTube channel at https://www.youtube.com/onlinemarketingessentials

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