Hey all! In this video, I show you how to set up your conversions on Google AdWords onto ClickBank so you can determine from your AdWords interface what clicks and ads convert the best. Clicks and impressions do not matter – conversions are the end result and without conversions, clicks just equal to more money spent!!
This is the updated video to the one I made a few years back since Google changed their pixel layout and ClickBank did not update the documentation to reflect the change.
I will assume you already have a ClickBank account set up, and if not, just go to clickbank.com and sign up as an affiliate – it is incredibly simple to do.
I will start off by going to the ‘tools’ in the Google interface. We need to click the ‘conversion’ button with the little plus sign next to it and click on ‘website’, since we are trying to track clicks to our website.
Next, we should create a name for our conversion tracking to indicate what it is exactly that we want to track – perhaps a sign in? Maybe people who land on your order page? Or perhaps people who actually finished buying your product and landed on your thank you order form confirmation page?
For the ‘value’ field, we need to insert a value for our conversion – how much is our conversion worth to us? If it’s for a sale that was actually completed, perhaps we can put in the full dollar value of that sale. If your definition of conversion is something different, then you can create a value for that conversion to be whatever you see fit (for example everyone who signs up to my list is worth $xx to me).
For the ‘count’ value, we need to specify what we want to count as a conversion. If ONE person buys multiple products from us, is that one conversion, or multiple? The conversion window just specifies what time frame you want your conversion to track.
For ‘category’, we need to say what that conversion means to us. Is it just a visit to a particular page, is it a sale, or perhaps a lead that we generated? Because in our example we are tracking the order form and order form confirmation visits, we will input ‘visit of page’ for order form, and ‘purchase/sale’ for the order form confirmation.
Lastly, for ‘include in conversions’, we have to say yes. This is what determines whether Google will actively show the conversions in the columns on your ads bar to determine what ads/ad groups/campaigns work the best.
You will need to do this twice – once for the order form confirmation page and once for the order form.
We will then head over to ClickBank, go to ‘vendor settings’, then ‘site’, and scroll all the way to the bottom where you see the integrated sales reporting tab. You may already see some tracking pixels there if you have seen our previous video where we inserted our tracking pixels from ClickMagick (https://www.youtube.com/watch?v=d3rEn1k5oiI&index=11&list=PLS46f4aLJ2hMFW0iuLowIfpQ0H-Tf4ion). Click on ‘add new’, or ‘edit’, and copy your Google ID from the ‘google id’ description you just pasted into your notepad. For the order form, input the ‘google conversion label’ series of numbers inside here. Do not copy the quotation marks though.
So copy the Google pixel ID, and then head over into each individual pixel you set up in Google Ads and grab the conversion label for the purchase pixel and then the view order page pixel, and paste it into ClickBank.
Click ‘save’ and you should be good to go right after you scroll back down and activate that pixel!
Previous video on how to segment conversions:
If you need help with a specific issue and want me to personally take a look at your setup, I can help! Check out the ‘My Services’ section of my blog: https://amarketingessentials.com/my-services/
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Thanks for watching, and I’ll see you in the next video!