If you are building a website, one of the most important parts is the landing page. A landing page is a standalone web page created specifically for a marketing campaign. It’s where a visitor to the site “lands” after they click on a link in an email or in a social media ad on Google, YouTube, Facebook, Instagram, Twitter, etc.
These pages are extremely important for online marketing. A good landing page attracts your visitors and hooks them onto your site’s product or service, coercing them to complete the action you want them to take.
Landing pages are very easy to make! There are many landing page builder tools available online to help you create effective landing pages. One of the biggest is Unbounce. It offers an easy-to-use building system, great pricing and a wide variety of Unbounce page templates.
Before you use this amazing tool, let’s have a look at some things you need to know.
1. What Are Landing Pages Used For?
Landing pages are used as a method of converting visitors into “leads.” In other words, the landing page gets them to provide their information in exchange for a product or service they feel is valuable to them. By using a landing page, you are trying to hook the customer in and get them to invest in your product or service.
Landing pages, such as those that can be created through Unbounce, are strategically built, keeping in mind consumer buying behaviours and consumer psychology. Their sole purpose is to drive traffic for a specific marketing campaign goal. The intent is to focus the visitor solely on the intent of that specific page, for example, the sign-up process for a mailing list.
2. What is the Difference Between a Landing Page and a Website?
Let’s start with the obvious: a landing page is a type of web page, whereas a website is a collection of individual web pages that work together to provide a visitor with all the necessary information about a product or service.
The primary difference lies in the purpose; a landing page is targeted in that it is the specific portion of the website that is trying to get the visitor to do something; whether that be subscribing to a mailing list, buying a product, etc. It does not feature other information, unlike other webpages on the same domain, which may contain links.
3. What is an Unbounce Page?
An Unbounce landing page is one constructed using the Unbounce landing page builder tool. Unbounce makes it extremely easy to build a landing page through its drag-and-drop interface that allows for extreme levels of customization; from font type to the layout via a wide selection of templates.
This high level of customization that allows you to make your landing page exactly the way you want it is what separates Unbounce from other landing page creation tools.
Moreover, you are able to access in-built conversion metrics through A/B split testing. You can experiment with messaging, design, forms and the likes to arrive at the right landing page that leads to the most conversions.
4. Is Unbounce Free?
Unbounce is not free, but it does feature flexible packages for a diverse range of consumer needs. The platform has three subscription plans that range from $99 to $499+ per month. At the time of writing, the Unbounce pricing options are:
– Essential: $74 USD/month (annually) or $79 monthly – 75 Landing Pages
8 Popups & Stick Bars
– Premium: $149 USD/month (annually) or $179 monthly – 150 Landing Pages
16 Popups & Sticky Bars, plus client sub-accounts, premium integrations, and more conversion tools.
– Enterprise: $399 USD/month(annually) or $499 monthly – 375+ Landing Pages
40+ Popups & Sticky Bars, the entire Unbounce platform, plus a Launch Specialist and Success Manager
The main differences between each of the Unbounce pricing plans are the number of landing pages you can create per month and third-party app integrations. Unbounce also provides a 25% discount for users who choose annual billing. All packages include unlimited domains and users, SSL Encryption, and dynamic text replacement.
In addition, if you aren’t sure that Unbounce is the right tool for you, that’s okay! Unbounce offers a free 14-day trial for its Premium and Enterprise plans so you can get an idea of how it works and try building your own landing pages.
5. Do I Need a Website or Just a Landing Page?
Ideally, you should combine a website with a landing page for maximum effect. As you can tell by the functions of both a website and a landing page outlined above, they are complementary and work together to sell your brand to a visitor. On its own, a website acts as only a small part of your company’s overall marketing strategy. It provides the necessary background information for your company and what you offer.
Once you have a visitor on your website and they are interested in what you have, the next step is to convert them into a lead for your business, which is where a landing page comes in handy. It features a call to action with zero distractions that gives your visitor a choice: either sign up or leave. Ideally, as mentioned above, you want to provide an incentive in order to obtain a customers’ purchase.
As you can see, Unbounce is one of the premier landing page building platforms available. If you are in need of technical help to create a landing page, or have any other questions about Unbounce, feel free to contact me. I’m happy to help get your site up and running!